MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

The Power of the Growing Global Middle Class (Part 2)
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By: Reagan Evans
January 20, 2017
The Power of the Growing Global Middle Class (Part 2)

Consumerism in emerging markets is accelerating, thanks to current economic trends. Learn more about how to best serve them online.

The Power of the Growing Global Middle Class (Part 1)
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By: Reagan Evans
January 19, 2017
The Power of the Growing Global Middle Class (Part 1)

Changes in global business have greatly benefitted residents in emerging markets. Learn why your company should serve these prosperous consumers, online.

What Do Your International Customers Want? (Part 1: France, Germany and Japan)
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By: Victoria Bloyer
January 12, 2017
What Do Your International Customers Want? (Part 1: France, Germany and Japan)

If your company is expanding into global online markets in 2017, this analysis on international buying personas may prove valuable.

What Do Your International Customers Want? (Part 2: U.S. Hispanics and LATAM)
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By: Victoria Bloyer
What Do Your International Customers Want? (Part 2: U.S. Hispanics and LATAM)

In the conclusion of our two-part series, we present insights on how Hispanics and Latin Americans shop on the Internet.

Get Higher Global Site Traffic, Engagement and Revenue
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By: Dominic Dithurbide
December 28, 2016
Get Higher Global Site Traffic, Engagement and Revenue

Learn how MotionPoint’s EasyLink® technology generates immediate and sustained business results.

Can One Website Serve All of Latin America?
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By: Reagan Evans
December 26, 2016
Can One Website Serve All of Latin America?

Your business must expand in 2017 to remain competitive. Learn how to reach millions of cross-border customers with a single website.

Successful Retailers are Expanding Into Global Markets in 2017
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By: Dominic Dithurbide
December 20, 2016
Successful Retailers are Expanding Into Global Markets in 2017

Discover best practices to help your company earn new market share next year.

Websites In Global Markets: A Key to Success in 2017
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By: Reagan Evans
December 19, 2016
Websites In Global Markets: A Key to Success in 2017

Diversifying your customer base is critical for 2017. Speaking a market's language is a great step-but it's not the only one.

The Power of Social, and Serving Overseas Consumers
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By: Dominic Dithurbide
December 06, 2016
The Power of Social, and Serving Overseas Consumers

Is your company expanding to new global markets in 2017? You'll need to get fluent in their languages-and their social networks.

Boost Global Sales with These Customer Engagement Tactics
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By: Reagan Evans
December 02, 2016
Boost Global Sales with These Customer Engagement Tactics

Launching translated websites in new markets is a great start to woo global customers, but you’ll need more to achieve success.

Omnichannel is a Winning Strategy for Serving Spanish-Speaking Hispanics
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By: MotionPoint
November 30, 2016
Omnichannel is a Winning Strategy for Serving Spanish-Speaking Hispanics

U.S. Hispanics often remain an untapped, underserved market among many retailers. Learn how to dazzle these consumers in our new e-book.

Embrace ‘Blue Ocean’ Thinking to Grow Globally
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By: Dominic Dithurbide
November 23, 2016
Embrace ‘Blue Ocean’ Thinking to Grow Globally

Expanding into international online markets can feel like swimming in shark-infested waters. Find new opportunities-and success-in calmer 'blue' seas.

Making Black Friday a Global Sales Phenomenon
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By: Reagan Evans
November 17, 2016
Making Black Friday a Global Sales Phenomenon

U.S. e-retailers face increasing competition during Black Friday and Cyber Week. Serving overseas shoppers may deliver the growth they need to gain an edge.

Make Your Holiday E-Commerce Sales Soar in Germany
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By: Erdem Tokmakoglu
November 10, 2016
Make Your Holiday E-Commerce Sales Soar in Germany

Want to boost revenues by connecting with German consumers? Actionable advice for e-retailers awaits in our free report.

Avoid Disastrous ‘Cultural Disconnects’ When Entering New Markets
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By: MotionPoint
November 09, 2016
Avoid Disastrous ‘Cultural Disconnects’ When Entering New Markets

Companies armed with cultural knowledge can position themselves for great success in global online markets. Learn more in our new e-book.

Win in Mobile-First Markets with This New E-Book
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By: MotionPoint
Win in Mobile-First Markets with This New E-Book

Global smartphone adoption is skyrocketing. Are you leveraging this trend to maximize mobile e-commerce sales?