MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

Serving France Online During the 2016 Holiday Season
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By: Francesco Rocchi
November 04, 2016
Serving France Online During the 2016 Holiday Season

Our free report shares data-driven market intelligence and insights to help serve French consumers during the holidays—and into 2017.

South Korea, In the Spotlight
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By: MotionPoint
November 01, 2016
South Korea, In the Spotlight

MotionPoint’s new e-book demystifies this thriving Asian market, and offers tips on how to smartly serve its hyper-connected consumers.

Improve Holiday 2016 Sales By Serving Hispanics, Online
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By: Victoria Bloyer
October 31, 2016
Improve Holiday 2016 Sales By Serving Hispanics, Online

Discover ways to dazzle Hispanics during the holidays—and throughout 2017—with our free marketing report.

Supercharge Your Holiday Sales in Spain
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By: Omar El Ali
October 20, 2016
Supercharge Your Holiday Sales in Spain

This holiday season, companies can win big by serving Spaniards online. Discover local customs and buying habits in our free report.

How High Is Up For Online Commerce?
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By: John Lilly
October 14, 2016
How High Is Up For Online Commerce?

Our guest contributor—who has built over 50 branded businesses in 25 countries as a P&G and Pillsbury exec—offers straight talk about the future of e-commerce.

Translated Mobile Sites and Global Travelers: A Perfect Fit
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By: Dominic Dithurbide
October 13, 2016
Translated Mobile Sites and Global Travelers: A Perfect Fit

The travel industry is adapting to mobile-first customers. Companies that serve them with translated mobile sites can win big.

Serving New Customers Is Now Painless for Insurance CIOs
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By: Reagan Evans
October 11, 2016
Serving New Customers Is Now Painless for Insurance CIOs

As insurance companies expand to serve new customers, technical challenges can abound. But solutions exist to eliminate risk.

Brand Consistency Online: Reaching a Global Audience
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By: MotionPoint
September 30, 2016
Brand Consistency Online: Reaching a Global Audience

As companies expand into global markets, they're quickly confronted with the marketing challenge of brand consistency.

Health Insurers Gain Ground By Serving a Broader Market Online
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By: Dominic Dithurbide
September 29, 2016
Health Insurers Gain Ground By Serving a Broader Market Online

Savvy insurers are attracting and serving new customers more profitably with multi-lingual websites and portals.

Insurers Cut Costs with Multi-Language Online Service & Support
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By: Reagan Evans
September 19, 2016
Insurers Cut Costs with Multi-Language Online Service & Support

Insurance companies can save money—and supercharge customer satisfaction among Hispanics—with Spanish online customer support.

Crawl, Walk, Run: A How-To for Global Online Expansion
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By: Dominic Dithurbide
September 15, 2016
Crawl, Walk, Run: A How-To for Global Online Expansion

Entering new online markets is rarely a 'slam dunk.' Discover a winning method for achieving international success.

Emerging Online Markets: The New Frontier for Travel & Hospitality
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By: Reagan Evans
September 02, 2016
Emerging Online Markets: The New Frontier for Travel & Hospitality

Businesses in the travel industry are winning big by courting the rapidly-growing middle class in international markets.

Fluency That Transcends Translation
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By: Dominic Dithurbide
Fluency That Transcends Translation

By leveraging nuanced cultural knowledge of international markets, businesses stand to generate more global sales and revenue than ever before.

Market Spotlight: Italy
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By: Reagan Evans
August 30, 2016
Market Spotlight: Italy

Skyrocketing e-commerce adoption. High customer loyalty. Adventurous, curious consumers. For new brands entering Italy, that's amore!

Market Spotlight: Spain
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By: Dominic Dithurbide
August 26, 2016
Market Spotlight: Spain

The market's economy is thriving and its residents are shopping online more than ever. For expanding companies, Spain has a lot to offer.

What the Rio Olympics Can Teach Your Company
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By: Reagan Evans
August 11, 2016
What the Rio Olympics Can Teach Your Company

Just like 2016 Olympics broadcasters, companies should deliver locally-resonant content if they want to delight global consumers.