MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

Marketing Strategies
Why Website Localization Matters: Key Benefits for Global Growth
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By: Reagan Evans
May 15, 2025
Why Website Localization Matters: Key Benefits for Global Growth

Global customers engage more with culturally relevant, localized marketing. Are you connecting in their language?

Marketing Strategies
What Is Software Localization and Why Is It Important?
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By: Nathan Lucas
May 13, 2025
What Is Software Localization and Why Is It Important?

Localizing software can be a complex process that involves engineers, linguists, and project managers. Discover what software localization is, why it is crucial to keep it top of mind, and how to manage a software localization project.

Marketing Strategies
10 Key Reasons to Translate Your Website
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By: Dominic Dithurbide
April 07, 2025
10 Key Reasons to Translate Your Website

Expanding your business by serving global customers is a powerful growth strategy—and localized websites are the key to reaching them effectively.

Marketing Strategies
Building an Authentic and Effective Brand Localization Strategy
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By: Dominic Dithurbide
April 04, 2025
Building an Authentic and Effective Brand Localization Strategy

Discover how to create a powerful brand localization strategy that seamlessly adapts your brand identity, messaging, and customer experience for global success.

Marketing Strategies
Mobile App Localization: Your Gateway to Global Audiences
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By: Nathan Lucas
Mobile App Localization: Your Gateway to Global Audiences

Understand the ins and outs of mobile app localization in the ever-changing translation technology industry.

Marketing Strategies
International Marketing Plans: How to Succeed in Global Markets
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By: Dominic Dithurbide
April 02, 2025
International Marketing Plans: How to Succeed in Global Markets

Learn how to develop an international marketing strategy that speaks authentically to global markets.

Marketing Strategies
Best Practices for Multilingual Websites with Examples
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By: Nathan Lucas
Best Practices for Multilingual Websites with Examples

Discover top tips for creating multilingual websites to help designers, developers, and content creators improve localization, multilingual SEO, and user experience.

Marketing Strategies
What is Back Translation and Its Importance
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By: Jessica Rivera
March 27, 2025
What is Back Translation and Its Importance

Learn about the process of back translation and the advantages of using back translation to improve translation accuracy and localization.

Marketing Strategies
Common Challenges of English to Spanish Translation
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By: Jessica Rivera
Common Challenges of English to Spanish Translation

Translating English to Spanish is more complex than it may seem. Although there are solutions that can expedite more simple translations, the quickest solutions are rarely accurate. Learn more about the challenges of English to Spanish translation.

Marketing Strategies
Technology Overview for Mobile App Translation
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By: Reagan Evans
March 25, 2025
Technology Overview for Mobile App Translation

Learn how enterprise companies use technology to achieve seamless mobile app translation, which is essential in increasing market share and revenue on Android & iOS smartphones and tablets.

Marketing Strategies
Top 8 Best Multilingual Marketing Solutions
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By: Dominic Dithurbide
Top 8 Best Multilingual Marketing Solutions

Global marketing requires knowledge of international markets and linguistic and cultural nuances. Find out how the top website multilingual marketing tools can help you succeed.

Marketing Strategies
English as the U.S. Language Doesn’t Revoke the Need for Translation
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By: Annabelle Kite
March 21, 2025
English as the U.S. Language Doesn’t Revoke the Need for Translation

Discover why website translation remains essential, even with English as the official language of the U.S. Learn how multilingual strategies can boost conversions, improve user experience, and help businesses expand their market reach.

Marketing Strategies
Why Tariffs Will Be Good for Multilingual Content Marketing
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By: Evan Kramer
March 20, 2025
Why Tariffs Will Be Good for Multilingual Content Marketing

Discover how tariffs can drive demand for multilingual content marketing, encouraging businesses to localize their messaging, strengthen regional market penetration, and increase global competitiveness.

Marketing Strategies
Standardization vs. Customization: Finding the Balance (Part 2)
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By: Dominic Dithurbide
March 19, 2025
Standardization vs. Customization: Finding the Balance (Part 2)

Discover how to strategically balance standardization and customization in digital marketing to effectively engage global customers.

Marketing Strategies
Standardization vs. Customization: Finding the Balance (Part 1)
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By: Dominic Dithurbide
Standardization vs. Customization: Finding the Balance (Part 1)

Discover the value of customizing on-site content for international customers.