Fluency Delivers Success for Expanding Companies
 
صورة MotionPointتصوير: MotionPoint
07 يوليو، 2016

Fluency Delivers Success for Expanding Companies

Our SVP’s thought leadership was featured in Advertising Week and The Huffington Post.

 

The combined power of linguistic and cultural fluency can make all the difference between a company’s success and failure in new global markets, writes Charles Whiteman in two articles at Advertising Week.

The stories were also syndicated at The Huffington Post.

Linguistic Fluency

In one post, Whiteman—MotionPoint’s SVP of Client Services—reminds readers that English is no longer the lingua franca of the Internet. “Today’s global consumers demand translated materials that are just as confident, artful and alluring as those found in flagship English-speaking markets,” he writes.

Companies that leverage resonant translations that capture the ethos and verve of their brands stand to see more website traffic, conversions and revenue on their global websites, Whiteman says.

Read the full story at Advertising Week, or at The Huffington Post.

Cultural Fluency

In another post, Whiteman warned companies about the dangers of "one size fits all" approach to expansion and marketing in global markets. Such tone-deaf moves can lead to costly mistakes in-and withdrawals from-new markets.

The solution, Whiteman writes, is possessing clear insights into the consumer behavior and cultural nuances of these markets. This commitment to cultural fluency generates more consumer lean-in, which results in better brand awareness and higher revenues.

Read the full story at Advertising Week, or at The Huffington Post.

 

نُبذة عن Motionpoint

تساعد MotionPoint العلامات التجارية العالمية على النمو من خلال إشراك وإثراء حياة العملاء الجُدد في الأسواق حول العالم.

تعتبر منصة MotionPoint أكثر بكثير من مجرد خدمة ترجمة المواقع الإلكترونية الأكثر فعالية في العالم، فهي تجمع بين التقنية المبتكرة، والبيانات الكبرى، والترجمة ذات المستوى العالمي، وخبرة التسويق العالمية. يضمن توجه MotionPoint الجودة، والأمن وقابلية التوسع اللازمين لتحقيق النجاح في السوق الدولية عالية التنافسية - على الإنترنت وخارجها.

 

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