‘Cultural Fluency’ Transforms Site Visitors Into Customers
Translated websites that showcase a knowledge of local shopping preferences generate customer trust and conversions, our EVP says.
Cultural fluency reflects an understanding of “the cultural differences that will impact brand perception and buying decisions,” explained Craig Witt, MotionPoint’s EVP.
Witt outlined several ways to leverage this intelligence, including:
- Catering to market-specific concerns, such as online privacy
- Understanding regional search engines, to maximize regional SEO
- Supporting local payment platforms
Read the Retail Merchandiser story to discover more insights.