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It’s easier than ever for mobile users to plan and schedule travel. That represents a huge opportunity for travel industry marketers to target and serve global travelers through their mobile devices, MotionPoint EVP Craig Witt writes in a commentary at MediaPost.

By giving customers the ability to find travel information and make transactions in their preferred language—using their preferred currency—you can help drive conversions and build brand loyalty, Witt wrote.

Read more in Witt’s full article at MediaPost.