MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

Customer Experience
AI vs Human Content: Striking the Balance
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By: Annabelle Kite
May 15, 2025
AI vs Human Content: Striking the Balance

AI-generated content is reshaping how we create and translate at scale-faster, smarter, more efficient. But even with all its power, AI still needs a human touch to truly connect, inspire, and resonate across cultures.

International Business Strategies
Why Website Localization Matters: Key Benefits for Global Growth
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By: Reagan Evans
Why Website Localization Matters: Key Benefits for Global Growth

Global customers engage more with culturally relevant, localized marketing. Are you connecting in their language?

Translation Technology
How to Get the Most Out of Your Web Translations
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By: Annabelle Kite
May 13, 2025
How to Get the Most Out of Your Web Translations

Find out why website translation is becoming a focus for businesses looking to reach new markets and increase revenue. We cover the translation process, its importance, and how to reap the benefits.

Customer Experience
What Is Software Localization and Why Is It Important?
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By: Nathan Lucas
What Is Software Localization and Why Is It Important?

Localizing software can be a complex process that involves engineers, linguists, and project managers. Discover what software localization is, why it is crucial to keep it top of mind, and how to manage a software localization project.

International Business Strategies
What is a Localization Strategy? Everything You Need to Know
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By: Dominic Dithurbide
What is a Localization Strategy? Everything You Need to Know

Creating a localization strategy is the first step to expanding to new markets.

Translation Technology
What is Automatic Translation and How Can it Be Used?
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By: Nathan Lucas
What is Automatic Translation and How Can it Be Used?

Learn about what automatic translation is and why it is more than just the software that instantly translates content.

Translation Technology
Tailoring Website Translation Quality for Every Page
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By: Annabelle Kite
May 02, 2025
Tailoring Website Translation Quality for Every Page

Learn how to tailor translation quality across your website by strategically using human and AI powered translation—ensuring high impact where it matters most.

Translation Technology
Website Translation Services: What You Need to Know in 2025
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By: Annabelle Kite
Website Translation Services: What You Need to Know in 2025

A practical guide to website translation services, covering methods, technical setup, SEO, and how to choose the right provider for your business.

International Business Strategies
4 Best Website Translation Services in 2025
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By: Evan Kramer
April 17, 2025
4 Best Website Translation Services in 2025

If you still have an English-only website, your business could be missing out on a world of global success. Learn about the website translation services that can help your brand grow and reach new markets.

B2B Strategy
10 Key Reasons to Translate Your Website
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By: Dominic Dithurbide
April 07, 2025
10 Key Reasons to Translate Your Website

Expanding your business by serving global customers is a powerful growth strategy—and localized websites are the key to reaching them effectively.

B2B Strategy
Developing a Transnational Strategy to Increase Global Reach
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By: Dominic Dithurbide
April 04, 2025
Developing a Transnational Strategy to Increase Global Reach

Learn what a transnational strategy is and how to develop one to successfully expand to global markets.

Customer Experience
Building an Authentic and Effective Brand Localization Strategy
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By: Dominic Dithurbide
Building an Authentic and Effective Brand Localization Strategy

Discover how to create a powerful brand localization strategy that seamlessly adapts your brand identity, messaging, and customer experience for global success.

Customer Experience
Mobile App Localization: Your Gateway to Global Audiences
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By: Nathan Lucas
Mobile App Localization: Your Gateway to Global Audiences

Understand the ins and outs of mobile app localization in the ever-changing translation technology industry.

Customer Experience
International Marketing Plans: How to Succeed in Global Markets
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By: Dominic Dithurbide
April 02, 2025
International Marketing Plans: How to Succeed in Global Markets

Learn how to develop an international marketing strategy that speaks authentically to global markets.

Customer Experience
Best Practices for Multilingual Websites with Examples
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By: Nathan Lucas
Best Practices for Multilingual Websites with Examples

Discover top tips for creating multilingual websites to help designers, developers, and content creators improve localization, multilingual SEO, and user experience.

B2B Strategy
What is Back Translation and Its Importance
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By: Jessica Rivera
March 27, 2025
What is Back Translation and Its Importance

Learn about the process of back translation and the advantages of using back translation to improve translation accuracy and localization.