Introduction

In a guest column for MediaPost, MotionPoint EVP Craig Witt advises companies that U.S. Hispanics are a key demographic for companies looking to expand. But before forming a strategy to target this demographic, it’s critical to understand the unique ways U.S. Hispanics use social media.

Witt provides advice on reaching U.S. Hispanics through different social media channels, including Facebook, Instagram and YouTube.

He also provides best practices for engaging U.S. Hispanic customers, from multilingual communication to leveraging influences.

Get the full story—and more tips—at MediaPost.