How Virtual Marketplaces and Social Media Are Disrupting Global E-Commerce

Introduction

Many tech-savvy, mobile-first customers in emerging markets are not partial to company websites, instead flocking to virtual marketplaces hosted by third parties, writes MotionPoint EVP Craig Witt in a column for Multichannel Merchant.

Witt presents insights to help companies who plan to expand into new geographies get it right, including:

Analyses of China, South Korea, and the Middle East
Insight into how customers shop via social media
The importance of localization

Get the full story—and analysis—at Multichannel Merchant.

How Virtual Marketplaces and Social Media Are Disrupting Global E-Commerce

If you’re eying global markets for expansion, make sure you reach customers through their regionally-preferred social networks, our EVP writes.

Highlights:

Introduction